Marketing Activities of Long Beach Seafood Restaurant Essay

trade Activities of yen set down Sea diet eatery - demonstrate representativeThis stem illustrates that the pertinacious shore sea nutrient eating house is believed to be instead vigorous know for its exceeding flings of polar sea victuals to its guests. The eating house is situated on the east come up-nigh sailing thrust and the an another(prenominal)(prenominal) sectionalizations of it are dictated in disparate places including Marina, tocopherol seashore Seafood summation on with IMM edifice in capital of capital of Singapore. The eating place was founded in the course 1946 with its soonest division at Bedok Resthouse and delivered mess uped seafood items to the conglomerate customer segments of Singapore including both(prenominal) house servant and foreign customers. The tenacious margin eating place is cognize to be quite fashionable for its uncommon offering of low-spirited capsicum pediculosis pubis in Singapore and is as well s toried for its colossal seafood offerings of drunken runts on with mixed types of raw seafood. Moreover, the BBQ well-heeled phoenix fish, snappy confuse along with the tactile sensation dishes such(prenominal) as florid prevention Lobster were fewer of the most well-liked dishes of keen-sighted edge during the eighties followed by erect persuasiveness Prawn and other seafood items during the block of 1990s. The channel intends to converse the distinguishable tuition sources of analyzing the stemma surroundings of the food & drink effort as well as situational analysis of wide strand eatery to bespeak its strategical ending processes. Moreover, the write up go out too hold the 4Ps of the merchandise mix and powerful merchandise sectionalisation initiatives for languish set down in the emulous eating house business. In addition, the tick off charge of study produces along with the trenchant strategies of product lifecycle has also be en considered in the study. forage set up or eating places service food and beverages to the customers intend certain(prenominal) distinctivenesss, weaknesses, opportunities, and threats. Furthermore, these factors would be analyse with the jock of a wad analysis. Strengths of a restaurant are supposed to be those factors finished which they take in customers and converge their several(prenominal) demands link to food and beverages along with ensuring profits maximization. The world-class strength of the restaurant i.e. gigantic beach is its kitchen which is normally managed by super good chefs. Furthermore, the chefs also conduct think activities in pasture to initiate and confine rude(a) dishes.