Samsung Research Paper Example | Topics and Well Written Essays - 1000 words

Samsung - Research Paper ExampleSamsung currently capitalizes on bargain-priced engineering to displace apple from the market. We witness the latest run ads of the beetleweed s II limn Apple fans waiting in line in the cold while those for the perfectly content Galaxy S owners are living their lives freely. The ad further shows Gal Pals poking fun at fan boys who are waiting for a small-screened phone without 4G connectivity, while one dude gets a date by using Samsungs Siri competitor, S-voice (Koekemoer, 2004). The current marketing outline has made Samsung be the current king of the winding holding majority of the market from the US done with(predicate)out the whole world. The company has the technical knowhow of building the technology quickly and cheaply. They are also able to emulate the likeable competitors device condition the top brains they possess. As a competitive edge Samsung uses product innovation as a strategy as another form of its latest marketing strategy. Its product err covered all the categories in the consumer electronics and home appliances right from audio and video products, It products, lively phones and home appliances (Koekemoer, 2004). Analysts felt that the wide product range of Samsung was one of main reasons for its success in the worldwide market. Samsung positioned itself on the technology platform through through advertising and sales promotion after they realized that in most of the world markets like India consumers were lifelessness not aware of them. Samsung latest marketing strategy being the use of K-pop Superstar as the feel of their brand hence increased sales of the products. Body 2 Products and services that help the company be famous The products that have made Samsung become famous in the electronic industry range from mobile phones, televisions both audio and video, camera/cam recorder, home appliances and lastly we have the PC/Peripherals printers. The company keeps repositioning such(prenominal) pro ducts. The repositioning of these products take place in for of pricing after Samsung realized that they were always associated with bargains due to their extremely low prices (Koekemoer, 2004). They realized that the up market is associated with high price leaving the low prices for the low market. To Samsung high price would bring more profit and at the same time it is the better imply of ripe(p) quality. The strategy of reposition helps Samsung starting to build its noblest image. In its service planning, Samsung realizes the need for global competitiveness in the era of global competition and then argue that to remain relevant understanding of the clients is major through knowing who your customers are, what they need and the dynamism within them. In this way, the company is fully committed to understanding their customers passim the world across all the functions of their products from development and production to the marketing and the after sales services. They also pot pourri their thinking and working procedures to serve the customers better through innovative products and services such as the provision of the customer delight services, product quality and safety. Samsung provides these services through its numerous applications such video apps from Netflix, Vudu, or Hulu Plus, which are to be included on, network TVs. However, the concept of other types of apps on our TV is still naked and we may wonder why we would want applications on TVs. Some of the applications are useful while others may be